The Luxe Story

Luxe was founded by Luke Niblett-Ford after several years working within established kitchen showrooms. During this time, Luke was independently managing his own projects from initial design through to completion, including client meetings, sales, and day to day project coordination. Despite effectively running his own workload, he was only earning a small commission on each sale.

While Luke had the confidence and experience to start his own business, the reality of doing so felt overwhelming for a long time. The traditional route into the kitchen industry usually involved committing to a physical showroom, with high rents, rising business rates, and long term overheads. With high street footfall in decline, this model felt increasingly risky and outdated.

During the COVID period, a clear shift in how customers purchased kitchens became obvious. Retailers across the industry continued to trade successfully through video consultations, remote design presentations, clearly defined design packages, and sending samples directly to clients. It became clear that a showroom was not essential to delivering a professional, high quality design service. This moment was key in shaping the Luxe approach.

When Luxe launched, the focus was on building the business properly from the ground up. Significant time was spent developing the brand, establishing strong relationships with manufacturers and suppliers, and creating systems that made the design and sales process clear, efficient, and professional for clients. From the outset, the priority was to go above and beyond for every customer, ensuring a consistently high level of service.

As the business grew, this customer first approach led to strong engagement, repeat enquiries, and a growing number of genuine five star reviews. Projects began to build momentum through reputation rather than heavy advertising, and Luxe quickly developed a strong local presence.

After the first year of trading, Luxe continued to go from strength to strength. In the following year, sales tripled. Much of this period was spent strengthening the foundations of the business, refining terms and conditions, improving internal systems, and further streamlining the design journey. At the same time, the Luxe brand continued to grow in recognition and credibility.

Today, Luxe operates as a modern, design led, low overhead business that reflects how customers now want to buy kitchens. The franchise model has been developed to allow experienced designers to benefit from proven systems, established supplier relationships, and a trusted brand, without having to navigate the same risks and uncertainties alone.